Bright Idea
"Just ask Alexa"
anything from facts to turning the lights off from anywhere in the room. In 2014, Amazon
introduced a new category of device, Echo, hands-free and designed around your voice. Responding, to
"Alexa" makes the Echo feel more personal and apart of your home. Alexa takes the fire out of Siri
and OK Google when Echo was the first to provide virtual home assistance and double as a bluetooth
speaker. Echo can be used for information, music, news, sports scores, and weather from across the
room—getting results or answers instantly.
Computer of the Future
"The Echo is revolutionary"
because it continues to learn and add functionality over time. Alexa even provides more
functionality and convienience than Siri and Google voice recognition with Echo's 360 degree
audio and seven microphones with beamforming technology to hear and respond to you from any
direction. Alexa allows you to easy take control of your home without the hustle. The Echo
opens many more opportunities for virtual assistance. In the future, we can predict cars
that can be controlled by Alexa in your home.
Model for Others
"Echo gives birth to the Alexa Ecosystem"
and to a ton of supporting services that interface with everything from home control to
smartphones. In response, to Echo's mass popularity, Amazon produces the Echo Dot, Tap, and Show to
highlight the orignal Echo and to allow consumers to have Alexa all around the house for different
functions.These products push Amazon towards their future goals of artificial intelligence and
machine learning.